|
The McDonald's Premium line is a group of products introduced by McDonald's in the spring of 2003. It includes the company's larger chicken sandwiches, its salad line, and its coffee products. The sandwiches are targeted at various demographic markets, the grilled chicken sandwiches and salads are targeted at both the female and health-conscious demographic markets. The entire line is intended to bring in a larger, more affluent, adult audience seeking better quality products. ==Sandwiches== McDonald's line of larger chicken sandwiches (The Classic, Club and Ranch BLT)〔According to the option listing at (the McDonald's Website ).〕 were introduced in July 2005 as part of McDonald's menu revamp. The classic includes Lettuce, Tomato, and Mayo. The Club also has Lettuce Tomato and Mayo, but also comes with Swiss cheese and bacon. The ranch BLT comes with a creamy ranch sauce, Bacon, Lettuce and Tomato. All three can be chosen with either buttermilk crispy or grilled chicken and all are served on a honey wheat roll. A Spicy Chicken sandwich, with chipotle spices in the breading, was part of the premium line for a limited time in 2006. It was made the same way as a Classic, but with ranch instead of mayo. The spicy Chicken was brought back temporarily in late 2008, but it was not part of the premium line. In 2011, the honey wheat roll for the sandwiches was replaced with a whole grain bakery style bun to make the sandwiches "more neutral" in flavor. The entire Premium Chicken sandwich line was replaced in 2015 by the Crispy Chicken Deluxe (in August renamed the Buttermilk Crispy Chicken Sandwich) and the Grilled Chicken Deluxe, two sandwiches that were part of the ill-fated Deluxe sandwich line in 1996 and have been slightly reformulated, meaning that they are now served on artisan rolls. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「McDonald's Premium line」の詳細全文を読む スポンサード リンク
|